Sigma 50mm f/1.2 DG DN Art Lens Announced, Price $1,399 !

Sigma today has officially announced the new 50mm f/1.2 DG DN Art lens for Sony E-mount. The US price for this lens is $1,399. You can pre-order this lens at B&H Photo Video/Adorama.

Features:

  • Highest descriptive power to take advantage of F1.2 brightness.
  • Lightest weight lens body in its class¹, suitable for a wide range of applications.
  • A wealth of functions for professional use and excellent build quality.
  • Dual HLA-driven floating focusing provides stable optical performance from close to distant focus.
  • Dust and splash-resistant structure with water and oil-repellent coating on front lens element.

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Sony WW293541 Registered in China (ZV-E10 II or FX3 II ?)

Sony has just registered a new camera code in China “WW293541”. It has 5.1GHz/2.4GHz wireless network & Bluetooth support. According to rumors, this new camera could be long awaited Sony ZV-E10 II or FX3 II. Stay tuned for more info.

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Sony a1 and a7S III Firmware Update to be Released on March 27/28 ?

According to latest rumors from SAR, the long awaited major firmware updates for Sony a1 and a7S III will be released on March 27 or March 28 this week.

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Sony FE 16-25mm f/2.8 G Lens to be Announced on April 16th

According to latest rumors, the previous rumored Sony FE 16-25mm f/2.8 G lens is expected to be officially unveiled on April 16th or 17th. The Sony FE 16-25mm f/2.8 G lens is designed to cater to the needs of professional photographers and videographers who demand exceptional optical performance and versatility. With its wide focal range of 16-25mm, this lens will be an ideal choice for landscape, architecture, and interior photography, as well as for vlogging and video production.

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Sigma 50mm f/1.2 DG DN Art Lens to be Announced on March 26th !

Sigma Japan has confirmed that the upcoming Sigma 50mm f/1.2 DG DN Art lens will be officially announced on March 26th 8am New York time. You can watch the live event above.

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Sigma 50mm f/1.2 DG DN Art Lens First Leaked Photo, to be Announced Soon !

According to SAR, a leaked photo of the highly anticipated Sigma 50mm f/1.2 DG DN Art Lens has surfaced, and an official announcement is expected within the next two weeks.

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Sigma to Announce A Super Fast Prime Lens at the End of this Month

According to reliable sources on the web, Sigma is set to unveil a remarkable new fast prime lens by the end of March, according to reliable sources.

While specific details remain closely guarded, the upcoming lens promises to push the boundaries of optical performance and speed. Here’s what we know so far:

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Sony May Introduce 4K 240fps Video in Upcoming FX3 II & a7S IV

A new technical document released by Sony in November 2023 has fanned speculation that the company’s next generation of video-focused mirrorless cameras will offer unprecedented 4K recording at 240 frames per second.

The document, which details the latest XAVC codec specifications, lists bitrate requirements for both 8K 120fps and 4K 240fps video modes. Notably, it states that 4K 240fps would require around 480 Mbps at 4:2:0 color sampling or 800 Mbps at 4:2:2 color sampling.

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Sony to Announce 4 New E-mount Lenses Before Summer

According to latest rumors, Sony is planning to announce four new E-mount lenses in this Spring to early Summer. Below are four new lenses to be announced soon:
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Confirmed: Sony will Soon Announce a New FE 24-70mm f/2 Lens !

Sony FE 24-70mm f/2.8 GM II Lens

According to SAR, Sony is set to shake up the photography world with the announcement of a groundbreaking new lens: the FE 24-70mm f/2.0 GM Lens. This lens promises to be a true game-changer, as no other manufacturer has ever produced a zoom lens with such a wide aperture range.

While the current Canon RF 28-70mm f/2L USM lens is the closest competitor, Sony’s offering will boast a wider focal length range, starting at an impressive 24mm. This extra 4mm on the wide end makes this lens an incredibly attractive option for a diverse range of photographers, from landscape enthusiasts to portrait artists.

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