Sigma 50mm f/1.2 DG DN Art Lens Announced, Price $1,399 !

Sigma today has officially announced the new 50mm f/1.2 DG DN Art lens for Sony E-mount. The US price for this lens is $1,399. You can pre-order this lens at B&H Photo Video/Adorama.

Features:

  • Highest descriptive power to take advantage of F1.2 brightness.
  • Lightest weight lens body in its class¹, suitable for a wide range of applications.
  • A wealth of functions for professional use and excellent build quality.
  • Dual HLA-driven floating focusing provides stable optical performance from close to distant focus.
  • Dust and splash-resistant structure with water and oil-repellent coating on front lens element.

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Sony a1 and a7S III Firmware Update to be Released on March 27/28 ?

According to latest rumors from SAR, the long awaited major firmware updates for Sony a1 and a7S III will be released on March 27 or March 28 this week.

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Sony FE 24-50mm f/2.8 G Lens Announced, Price $1,098

Sony has officially announced the new FE 24-50mm f/2.8 G lens today. The US price for this lens is $1,098, you can check pre-order options at B&H Photo Video/Adorama. Release date in May 2024. Despite its small size, the lens provides high resolution and beautiful bokeh across its zoom range. Key features include a constant F2.8 aperture, advanced aspherical and ED glass elements, fast autofocus, and weather resistance.

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Confirmed: Sony ZV-E10 II to be Released in this Spring !

Sony ZV-E10

According to SAR, it seems Sony is preparing to launch an update to its popular ZV-E10 camera sometime this spring. Though Sony has not yet made any official announcement, trusted sources confirming that the ZV-E10 II is real and slated for a launch before summer.

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Sony FE 85mm f/1.4 GM II Lens to be Announced in Spring 2024

After eight years, Sony is finally set to announce an updated FE 85mm f/1.4 GM lens this spring, according to two trusted sources. The new FE 85mm f/1.4 GM II lens is expected to be available in stores by early summer.

While specific details are still unconfirmed, sources suggest the FE 85mm f/1.4 GM II will feature optical improvements over its predecessor and a more compact design.

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Sigma 70-200mm f/2.8 DG DN OS Sports Lens Price $1,499, now Available for Pre-order !

Sigma today has officially announced the new 70-200mm f/2.8 DG DN OS Sports lens for Sony E-mount and L-mount. The US price for this lens is $1,499, now available for pre-order at B&H Photo Video/Amazon/Adorama. The release date is on December 7th, 2023.

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Development of Sigma 70-200mm f/2.8 DG DN OS|Sports Lens Announced !

Along with Sigma 10-18mm f/2.8 DC DN C lens, Sigma today also announced the development of Sigma 70-200mm f/2.8 DG DN OS Sports Lens for Sony E-mount. Currently, no price & specs info about this lens. The release date for this lens is in December 2023.

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Sigma Announced the 10-18mm f/2.8 DC DN Contemporary Lens for $599 !

Sigma today has offcially announced the previous leaked for Sony E-mount. The US price for this lens is $599, pre-order at B&H Photo Video/Adorama. The offcial release date for this lens is on October 26th.

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What Can We Expected from Sony a7 V ?

Sony a7 IV

The Sony a7 series has been a mainstay in the full-frame mirrorless camera market since its introduction in 2013. Now on its fifth generation with the a7 IV, rumors are swirling about what we can expect from the upcoming Sony a7V. As Sony’s mid-range full-frame option, the a7 V will likely continue the tradition of offering strong video and imaging capabilities in a more compact form factor. According to latest rumors, the Sony a7 V is expected to be released in late 2024 to early 2025. Here are some key things we may see in the Sony a7 V based on technology trends and previous Sony releases:

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