Tamron 35-150mm f/2-2.8 & 28-75mm f/2.8 G2 Lenses Available for Pre-order !

Tamron today has officially announce two new FE lenses: 35-150mm f/2-2.8 Di III VXD Lens and 28-75mm f/2.8 Di III VXD G2 Lens. The US price for Tamron 35-150mm f/2-2.8 Di III VXD Lens is $1,899, now available for pre-order at B&H Photo Video. The US price for Tamron 28-75mm f/2.8 Di II VXD G2 lens is $899, now available for pre-order at B&H Photo Video. Both lenses will be available from October 28th.

Press release:

35-150mm F/2-2.8 Di III VXD (Model A058)

September 29, 2021, Commack, NY – Tamron USA, Inc. announces the launch date of the 35-150mm F/2-2.8 Di III VXD (Model A058), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras on October 28, 2021, at $1899. Due to the current global health crisis, the release date or product supply schedule could change.

The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for trips aimed at creating photographic works. In addition, by incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic convenience.

This lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing your position from the subject.

Proprietary software tool TAMRON Lens Utility™ for lens function customization

This lens is compatible with the new TAMRON Lens Utility software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated using computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable[2]. Users can customize the functions and update the firmware through the lens. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography.

Functions of TAMRON Lens Utility

l Custom Switch settings

  • A-B Focus: Set 2 focus positions (A and B) and make the focus shift between A and B
  • Focus Preset: Set your desired focus position and move the focus to the recorded point by a single press of the Focus Set Button
  • Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment
  • Assign function from the camera: Assign custom functions from the camera body

*The function of Focus Set Button can be cleared

l Focus Ring settings

  • MF Ring Rotation: Change the rotation direction of the focus ring
  • MF Method: Choose the method of focus operation when using the focus ring

l Firmware update

PRODUCT HIGHLIGHTS

1. The world’s first F2-2.8 fast-aperture zoom lens

The new 35-150mm F2-2.8 features a fast maximum aperture of F2 at the 35 mm focal length, compared to the typical F2.8 fast-aperture zoom lenses. This lens enables you to achieve enhanced, beautiful bokeh style even on the wide-angle end of the lens’s focal range. The faster F2 aperture allows use of higher shutter speeds and lower ISO settings, so users enjoy less potential camera shake and reduce high-ISO image noise.

2. Versatile zoom range provides seamless shooting from wide-angle 35mm to telephoto 150mm

The 35mm to 150mm zoom range of the new Model A058 is ideal for travel photography because you can do so much with just one lens. You can capture snapshots at the wide angle of 35mm or standard angle of 50mm, close-up portraits at 85mm and telephoto shots at 150mm. The responsive zoom ring enables you to continue shooting as you shift from wide to telephoto seamlessly and smoothly without changing lenses—which is convenient for video as well as still photography.

3. Outstanding optical performance throughout the zoom range

Thanks to the latest optical design featuring four LD (Low Dispersion) and three GM (Glass Molded Aspherical) lens elements optimally arranged, the 35-150mm F2-2.8 provides superior optical performance throughout the entire zoom range. Even when used with today’s extra-high-resolution digital cameras, it consistently achieves high image quality to the edges of the frame and reduces onion ring bokeh (concentric circles) while presenting a beautiful, soft bokeh style that is achieved only by fast apertures.

The versatile zoom range enables photographers to express themselves freely while capturing images focal lengths they are familiar with, including 35mm, 50mm (considered “normal” or standard), 85mm (mid-telephoto length commonly used for portraits), 100 mm or 135 mm, as well as the maximum 150mm tele focal length—and any focal length in between. It’s like six lenses in one!

4. Fast, quiet VXD linear motor mechanism for high-speed and high-precision autofocus

The lens’s AF drive uses the linear motor focus mechanism VXD. The high-speed, high-precision AF provides the lens with superior responsiveness to the photographer’s actions, delivering stable and reliable focusing even with fast-aperture lenses, from the MOD (Minimum Object Distance) to infinity. The 35-150mm F2-2.8 offers excellent focus tracking of moving objects so you are ready for those important moments. Additionally, the focus motor is quiet, so it is ideal for shooting both still images and video in situations that demand low noise.

5. Superior close-focusing capability with an MOD of 0.33m (13 in) at the wide end for creative close-ups

6. Compact body with 35-150mm zoom range and fast F2 maximum aperture

7. New design provides enhanced grip and greater intuitive operation

8. Moisture-Resistant Construction, Fluorine Coating, and hood with locking mechanism for greater convenience

9. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

[1] Among the zoom lenses for Sony E-mount full-frame mirrorless cameras (As of August 2021: TAMRON)
[2] TAMRON Connection Cable (USB Type-A to Type-C) sold separately.

Principal specifications
Lens type Zoom lens
Max Format size 35mm FF
Focal length 35–150 mm
Image stabilization No
Lens mount Sony E, Sony FE
Aperture
Maximum aperture F2–2.8
Minimum aperture F16–22
Aperture ring No
Number of diaphragm blades 9
Aperture notes Circular diaphragm
Optics
Elements 21
Groups 15
Focus
Minimum focus 0.33 m (12.99)
Maximum magnification 0.17×
Autofocus Yes
Motor type Linear Motor
Full time manual Yes
Focus method Internal
Distance scale No
DoF scale No
Physical
Weight 1165 g (2.57 lb)
Diameter 89 mm (3.5)
Length 158 mm (6.22)
Sealing Yes
Zoom method Rotary (extending)
Power zoom No
Zoom lock No
Filter thread 82 mm
Hood supplied Yes
Tripod collar No

TAMRON Announces the Launch of Second-Generation Fast-Aperture Standard Zoom Lens for Sony Full-Frame Mirrorless Cameras

28-75mm F/2.8 Di III VXD G2 (Model A063)

September 29, 2021, Commack, NY – Tamron USA, Inc. announces the launch date of the previously announced 28-75mm F/2.8 Di III VXD G2 (Model A063), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras. The new lens will be on sale October 28, 2021, at $899 USD. Due to the current global health crisis, the release date or product supply schedule could change.

The 28-75mm F/2.8 Di III VXD G2 (Model A063) is the successor of the 28-75mm F/2.8 Di III RXD (Model A036), a popular zoom lens that has earned high evaluation worldwide. It reflects the fruits of continuous evolution and customer-focused refinement. Retaining the well-received compact size of its predecessor, the new 28-75mm F2.8 G2 incorporates a new optical construction based on a design that has been revamped to enhance imaging performance and its features are compatible with the latest model digital cameras that offer increased resolution. The AF drive, TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, is adopted to deliver higher autofocus speed with greater precision. With the MOD (Minimum Object Distance) of 7.1” at the wide end and a maximum magnification ratio of 1:2.7, the lens boasts advanced close-up shooting performance. Additionally, it features a new design in the pursuit of enhanced operability and ergonomic texture.

TAMRON pioneered the category of compact fast-aperture standard zoom lenses for mirrorless cameras and the new 28-75mm F2.8 G2 truly is a next-generation lens for everyday use.

Proprietary software tool TAMRON Lens Utility™ for lens function customization

This lens is compatible with the new TAMRON Lens Utility software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated using computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable[1]. Users can customize the functions and update the firmware through the lens. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography.

Functions of TAMRON Lens Utility

l Focus Set Button settings

  • A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B
  • Focus Preset: Set your desired focus position and move the focus to the recorded point by a single button press
  • Select AF/MF: Select AF and MF function using the Focus Set Button
  • Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment
  • Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button

*The function of Focus Set Button can be cleared

l Focus Ring settings

  • MF Ring Rotation: Change the rotation direction of the focus ring
  • MF Method: Choose the method of focus operation when using the focus ring

l Firmware update

PRODUCT HIGHLIGHTS

1. Best image quality in standard zoom lens class

The optics have been revamped from the ground up, employing the latest design expertise to develop an optical construction with 17 elements in 15 groups. With two optimally arranged LD (Low Dispersion) and GM (Glass Molded Aspherical) lens elements, optical aberrations are controlled to the maximum degree possible. Image quality at wide-open aperture has been significantly improved over the predecessor Model A036, offering extremely high resolution throughout the entire zoom range and from edge-to-edge of the frame. The lens also delivers the soft and beautiful bokeh effects distinctive to fast-aperture lenses. The new 28-75mm F2.8 G2 achieves extremely high performance when paired with high-grade, ultra-high resolution digital cameras and is the same compact size as its predecessor Model A036.

2. Fast, quiet VXD linear motor for high-speed and high-precision autofocus

The AF drive system employs TAMRON’s VXD linear motor focus mechanism. The high-speed, high-precision AF is exceedingly responsive to the actions of the photographer, providing a dependable and steady focusing experience from the MOD to infinity, despite the fast F2.8 aperture. Focusing speed has been improved approximately twice[2] as fast as its predecessor. The lens offers excellent focus tracking of moving objects, so you are ready for those important moments. Additionally, the focus motor is quiet, so it is ideal for shooting both still images and video in situations that demand low noise.

3. MOD of 7.1” at 28mm and maximum magnification ratio of 1:2.7 for creative close-ups

The Model A063 features an MOD of 7.1” at the wide end, an improvement over the 7.5” limit of the Model A036. The working distance shrinks to around 1.7” when operating at the MOD. With a maximum magnification ratio of 1:2.7, you can get close to your subject for wide macro photography, enabling powerful visual impact with the subject large while keeping a wide view of the background in frame.

4. New design provides enhanced texture and greater user-friendliness

The all-new 28-75mm F2.8 G2 incorporates a new design that becomes the hallmark of TAMRON lenses introduced in the future. Changes to the texture of the zoom ring surface and focus ring surface improve the grip and enhance ease of operation. The surface of the lens exterior is shiny black, much glossier than previous models. Improved abrasion resistance makes the lens harder to scratch and resists fingerprints. In addition, certain internal parts have been enhanced. These advancements result in smoother overall operability. TAMRON has also adjusted the resistance and torque of the zoom ring to facilitate smoother and more precise operation.

5. Lightweight, compact design with emphasis on ease of use, plus 67mm filter size

6. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

[1] TAMRON Connection Cable (USB Type-A to Type-C) sold separately.
[2] Compared to RXD (Rapid eXtra-silent stepping Drive) used in Model A036

Principal specifications
Lens type Zoom lens
Max Format size 35mm FF
Focal length 28–75 mm
Image stabilization No
Lens mount Sony E, Sony FE
Aperture
Maximum aperture F2.8
Minimum aperture F22
Aperture ring No
Number of diaphragm blades 9
Aperture notes Circular Diaphragm
Optics
Elements 17
Groups 15
Focus
Minimum focus 0.18 m (7.09)
Maximum magnification 0.37×
Autofocus Yes
Motor type Linear Motor
Full time manual Yes
Focus method Internal
Distance scale No
DoF scale No
Physical
Weight 540 g (1.19 lb)
Diameter 76 mm (2.99)
Length 118 mm (4.65)
Sealing Yes
Zoom method Rotary (extending)
Power zoom No
Zoom lock No
Filter thread 67 mm
Hood supplied Yes
Tripod collar No