According to latest rumors from SAR, Sony has a major product announcement planned for early November. Multiple sources indicate the company will unveil at least one new high-end addition to its camera lineup, likely on November 7th or 8th.
The star of the show is expected to be the long-awaited Sony FE 300mm f/2.8 GM OSS lens. This fast telephoto prime lens has been heavily rumored for over a year and will aim to meet the needs of professional sports, wildlife, and action photographers.
Sources also suggest there is a strong possibility of Sony announcing the next iteration of its high-end mirrorless camera, the a9 III, at the same event. Details remain scarce, but the camera is said to push boundaries and be the world’s fastest full frame model yet.
While specifications aren’t confirmed, the a9 III is sure to build upon the success of its predecessor with enhanced speed, image quality and performance. This would continue Sony’s rapid pace of innovation in the mirrorless camera market.
For now, these details remain rumors. But if Sony does unveil the 300mm GM and a9III in early November as sources indicate, it will be an exciting moment for photographers invested in the Sony mirrorless system. The products would reinforce the brand’s commitment to the professional market and give pros more tools for capturing fast action.
via: SAR