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Venus Optics has just announced a new pancake lens Laowa 10mm f/4 “Cookie” lens for Sony APS-C E-mount mirrorless cameras. This lens is priced at $299, available in both black and silver variations.

Press release:

Anhui China, Jul 19, 2022 – Venus Optics announces the launch of the new Laowa 10mm f/4 Cookie Lens for APS-C mirrorless cameras. It is one of the world’s widest rectilinear pancake lenses for APS-C cameras. At a cookie size of 25mm(0.98”) long and weighing only 130g(0.29lbs), it literally can be put in your pocket. Most of the wide-angle pancake lenses on the market are either fisheye or pinhole. They usually have obvious barrel distortion and inferior image quality. However, this new Laowa Cookie Lens is equipped with a high-performance optical design, featuring super-low distortion and optimized image quality to ensure users take full advantage of the mirrorless system – compact and capable. Laowa 10mm f/4 Cookie is a fun and mighty option for day-to-day content creators to carry around without burden, ideal for street, urban, landscape photography and everyday snapshots. The Lens has black and silver versions for multiple mounts including Canon RF, Nikon Z, Sony E, L mount and Fuji X to match with the camera body.