The Sony a7 IV is one of the most anticipated mirrorless cameras this year, and for good reason. As the successor to Sony’s incredibly popular a7 III, the a7 IV brings a host of upgrades and new features to appeal to both photo and video creators. With Black Friday deals now live, the a7 IV becomes an even more compelling option for those looking to invest in a high-end, do-it-all mirrorless camera.
At its core, the a7 IV retains the same impressive 24MP full-frame sensor and Bionz XR processor as the a7 III. However, Sony has upgraded nearly everything else, from the autofocus to video capabilities. The a7 IV now boasts a remarkable 759 phase detect AF points covering 94% of the sensor, bringing lightning fast focus and tracking. The revamped body design provides a higher resolution 3.68 million dot EVF, vari-angle touchscreen, and dual UHS-II SD card slots.
Another major upgrade is the a7 IV’s video powers. It can now shoot oversampled 4K 30p video taken from its full 7K sensor width. Active stabilization makes handheld footage smoother than ever. Plus, advanced profiles like S-Cinetone give content creators more creative options.
With Black Friday sale prices dropping the a7 IV under $2,500, it’s now hundreds less than its launch price. For photographers and videographers seeking a feature-packed, hybrid mirrorless camera that excels at both stills and video, the Sony a7 IV is a compelling choice this holiday season.
Looking for 2023 Black Friday & Cyber Monday deals for Sony a7 IV ? You can just take a look at below:
- US: B&H Photo Video/Adorama/Focus Camera
- CA: Amazon CA
- UK: Amazon UK/Wex UK
- DE: Amazon DE/calumetphoto DE