EISA has just released their photography awards for 2022-2023. For Sony, the a7 IV has received “Best full frame camera” award, the ZV-E10 has received “Best vlogging camera” award. Also the new released Sony FE 24-70mm f/2.8 GM II lens is the “Lens of the year”.
Sony a7 IV – Best Full Frame Camera:
This full-frame mirrorless camera features significant improvements over its predecessor, the Alpha 7 III, in almost all areas. The new 33-million-pixel back-illuminated CMOS Exmor R sensor and the latest BIONZ XR processor ensure brilliant image quality, while its articulating touchscreen makes it easier to work with, especially for filmmakers and vloggers. The continuous shooting mode enables very long bursts at 10fps, while the fast and reliable autofocus with Real-Time tracking detects the eyes of people, animals and birds. In terms of video, the Alpha 7 IV can shoot UHD 4K/30p from the full width of the sensor, or 4K/60p recording in Super 35mm mode. It also offers a variety of codec, Creative Look and picture profiles including the renowned S-Cinetone for a rich cinematic look.
Sony ZV-E10 – Best Vlogging Camera:
Just like the ZV-1 vlog camera that won an EISA Award two years ago, the ZV-E10 is designed for content creators, with the added benefit of using interchangeable lenses. It’s an excellent camera for both photos and video, offering fast and accurate autofocus, complemented by Real-Time eye AF. The vari-angle LCD-monitor is a great help in both photo and video modes, including selfies, while in video mode the high-quality microphone with its included wind screen ensures crystal-clear audio. In addition, the ZV-E10 vlog camera supports the latest video technology, from 4K to live streaming, and numerous features that make creating and sharing vlogs very easy in all kinds of situations.
Sony FE 24-70mm f/2.8 GM II Lens – Lens of the Year:
This fast standard zoom for full-frame cameras is designed for photographers and filmmakers alike. It offers very high image quality with beautiful bokeh, along with four fast and reliably controlled XD Linear Motors for autofocus. This second-generation G Master standard zoom lens impresses with its reduced size and weight, while gaining extra features compared to its predecessor. In addition to an aperture ring that can be set to stepless control, it has a zoom smoothness switch that allows the photographer to select between loose and tight, as the photographic situation requires. Two adjustable focus hold buttons provide convenient control.