Announcement

Sony ZV-E10 Announced, Price Starts at $698

Sony today has officially announced the ZV-E10 vlogging camera today. It’s based largely on Sony’s entry-level APS-C camera, the a6100, and includes many of that camera’s standout features, such as Sony’s Real-time autofocus. However, it adds several modifications designed specifically for vlogging. The US price for Sony ZV-E10 starts at $698, release date in late August. You can check pre-order links at B&H Photo Video/Adorama/Amazon/WEX UK/ParkCamera.

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Development of Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Lens Announced !

Tamron has officially announced the development of 18-300mm f/3.5-6.3 Di III-A VC VXD Lens for Sony E-mount. Price is not available yet, the release date for this lens is expected in Fall 2021.

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Sony a7 IV Maybe Delayed Due to Chip Shortage


As rumored before, the Sony a7 IV is expected to be announced in September/October 2021. Since worldwide chip production shortage is going on, now rumors said that the upcoming Sony a7 IV will be delayed for weeks or months.

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Sony ZV-E10 APS-C Mirrorless Camera will be Announced on July 7th

Sony has confirmed that the long awaited Sony ZV-E10 APS-C E-mount mirrorless camera will be officially announced on July 7th next week. B&H Photo Video has already listed product page of Sony ZV-E10.

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Sony Airpeak S1 Announced, Price $9,000, Release Date in Fall 2021

Sony today has officially announced the new Airpeak S1 (B&H Photo Video) professional drone. Airpeak S1 is aimed at creatives. It is the world’s smallest drone capable of carrying Sony’s line of full-size, interchangeable-lens Alpha series cameras. It is also Sony’s official entry into the drone market. The US price for Airpeak S1 is $9,000, release date in Fall 2021.

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Sigma 35mm f/1.4 DG DN Art Lens for Sony E Announced, Price $899 !

Sigma has officially announced the new 35mm f/1.4 DG DN Art lens for Sony E-mount, the US price for this lens is $899, now available for pre-order at B&H Photo Video/Adorama. The release date for this lens is Mid-May, 2021.

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Tamron Announced 11-20mm f/2.8 APS-C Lens, 150-500mm f/5–6.7 Full Frame Lens for Sony E-mount !

Tamron today has officially announced the 11-20mm f/2.8 Di III-A RXD for APS-C Sony E mount cameras and the 150-500mm f/5-6.7 Di III VC VXD for full-frame Sony E mount cameras.

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