Sony Manager: “APS-C Market is as Important as Full Frame”


According to recently Q&A with Sony’s manager Kenji Tanaka by Imaging-Resource, he said that APS-C category is very important for Sony, and Sony will never leave APS-C market, will treat as important as full frame market. Maybe new Sony APS-C cameras is coming (a77III? a6700 ?).

Kenji Tanaka also said that Sony is planning to claim they are #2 in full-frame cameras YTD.

Q&A from Imaging-Resource:

“APS-C is an important category for us. We’ll never quit APS-C!”

Sony says that products like the A6500 are a critical part of their overall strategy, and that even pros are using them as second bodies. They were very emphatic that they would be actively continuing development of their APS-C lineup.

Sony’s goal is to use their ability to innovate to open up new possibilities for photographers. Like 20fps full-resolution images with continuous AF tracking Sony a9, or the see-in-the-dark abilities of the a7S II